Mridul.Writing
Writing.
Essays, platform notes, and research notes. Roughly two a month, mostly about advertising platforms, AI in marketing, and what synthetic media is doing to brand trust.
AllEssaysPlatform notesResearch notes
Essay
What a deepfake actually does to brand equity, and what it does not
Coming soonPlatform note
Why self serve advertising platforms stall on the second order
Coming soonField note
Sixteen years of Kerala Tourism campaigns, and what still works
Coming soonNew pieces are published roughly twice a month. The three above are next in the queue — check back soon, or get in touch if you’d like a note when they go live.