Curriculum vitae.

The full career history, education, and certifications. Download as PDF, or read the web version below.

Experience

2022 — Present

Senior Manager, Product Marketing

Bennett, Coleman and Co. Ltd (Times of India Group)

Head of product for ads.timesofindia.com. Product marketing for EducationTimes.com, TimesProperty.com, and TimesAscent.com.

2019 — 2022

Group Account Head, Digital & Social

Stark Communications

Responsible for the digital business: pitching, staffing, and delivery. Clients included Incredible India, Karnataka Tourism, Milma, Aster Medcity, Silk Air, and Kochi Metro.

2018 — 2019

Manager, Marketing Science (UK market)

Omnicom Media Group — Annalect

Led a 40+ person insights, analytics, and programmatic team for UK clients alongside PHD, OMD, H&S, and MGOMD.

2016 — 2018

Digital Account Manager → Project Manager, Digital

Stark Communications

Launched the Go Kerala app, the Maya WhatsApp bot, and VR activations at airports for Kerala Tourism. Led the digital launch of Kochi Metro Rail: website, apps, CRM, live chat.

2010 — 2016

Account Manager → Digital Account Manager

Crayons Advertising / Stark Communications

Campaign and digital work for Kerala Tourism, Incredible India, TATA Motors, and Air India across television, print, digital, and on ground.

Selected work

Full case notes with context and numbers are on the Work page. Summary:

ads.timesofindia.com, Times of India Group — 45% revenue growth sustained over multiple years, 25% year-on-year growth in ad orders, and ₹12 Cr in online classified booking revenue. Recognised as Best Performance Marketing Campaign for BCCL at the E4M Marketing Awards 2026.
Kerala Tourism and Incredible India — both accounts retained across leadership changes, multiple PATA Gold and Golden City Gate awards, and campaigns that helped drive Kerala's highest-ever domestic arrivals (1.88 crore in 2022) and 130%+ growth in foreign arrivals in 2023.
Incredible India, Ministry of Tourism — built Incredible India's social presence to among the largest of any tourism board in the world — a scale that has held since — followed by three years of national print and campaign creative for the Ministry of Tourism.
Kochi Metro Rail — a complete digital service layer live for the start of public operations.
Omnicom Media Group, Annalect — one measurement standard across four partner agencies, and faster onboarding for new accounts.
Stark Communications, digital business — ₹15 Cr quarterly marketing budget managed, ₹60 Cr in annual revenue from digital campaigns, and a digital team built across paid media, SEO, content, and development.

Recognition

Top performing employee, Times of India, 2024 and 2025
Best Performance Marketing Campaign for BCCL, E4M Marketing Awards 2026
Best Manager, Stark Communications, 2019
Rising Star, Crayons Advertising, 2012
National and international campaign awards for Incredible India and Kerala Tourism

Education

PhD in Management, IIM Sambalpur, working professionals programme, ongoing. Marketing management.
Executive Post Graduate Programme in Management, IIM Kozhikode
Post Graduate Diploma in Advertising and Public Relations, MICA Ahmedabad
Bachelor of Law, Kerala University
Bachelor of Arts in Sociology, Annamalai University

Prefer email? Reach me at mridulvijay@gmail.com.